Marketing & CS

Marketing Team Leader (B2B Software Startup)

Hanoi   |   Full Time


  • Develop marketing plan and strategy

  • Responsible for setting team goals and metrics

  • Head up Lead Generation efforts through multiple channels (social media, direct email, web, blog, events, partnership, etc.)

  • Reports on inbound leads, pipeline, conversion funnel, trends

  • Carry out in-depth market research quantitatively and qualitatively 

  • Oversee development and execution of marketing materials 

  • Manage public relations activities to generate news, pursue industry speaking and award opportunities; maintain goal of positioning Abivin as a leader in logistics-technology field

  • Other tasks as assigned by BOD

Metrics for this roles:

  • Marketing Qualified Leads (MQLs) - Quality and quantity

  • Pipeline/Opportunities - Predictability

  • Marketing ROI (cost per lead)

  • Lead to Opportunity and Lead to Sales revenue conversion rate


  • Good command of English language (min IELTS 6.5 or equivalent preferred) 

  • Proven track of record of Marketing Lead Generation, or at least 1 year full-time in similar position

  • Experience with content writing/creation

  • Experience of managing a marketing team is a plus

  • Hands on experience with marketing related software/tools (Photoshop, Canva, GoAnimate or similar photo/video/website tools, etc.)

  • Honest, hard-working, results-oriented and well-organized 

  • Has the ability to learn very fast


  • Attractive salary, performance-based bonus, and all benefits according to Labor Law

  • Bi-annual Performance Reviews, 5 working days per week

  • Employee Stock Options Plan (ESOP) for outstanding talents

  • Free lunch, free parking, sponsored company outings and monthly activities

  • Working in friendly and supportive environment, where you are trusted and empowered

  • Working with a dynamic and talented team who have worked in global tech giants

  • Working on a greatly innovative tech product to solve a huge logistics problem

Application requirements:

  • CV in English

  • Portfolio and/or Marketing track record (optional)

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Portfolio and/or Marketing Track Record