Responsibility
Lead account-based marketing plans aligned with business and account-specific strategies, industry focus areas, and client growth opportunities
Create marketing campaigns to grow customer base to ensure KPIs of high-quality Marketing Qualified Leads
Proactively interface with Customer Success, Sales, and Product teams to coordinate, facilitate, and optimize the impact of marketing activities, collateral needed and ensure messaging is up-to-date
Create contents for multiple channels to drive inbound leads, develop thought leadership
Develop and maintain profiles and key personas for target relationships that are monitored and tracked as part of KPIs and performance measurement
Analyze user engagement data, identify actionable insights, and proactively engage based on insights; report regularly on KPIs
Requirements
3+ years in a digital marketing role in B2B customer acquisition
Experience running targeted and data-driven outbound campaigns (cold emailing, cold calling & LinkedIn outreach) and experience with the platforms/tools in this space
An awesome ability to tell stories and create simple and compelling messages that connect with audiences
Experience with blogging, speaking or growing an audience on social media would be a bonus
Experience running inbound & lead nurturing initiatives (content marketing, social & SEO/SEM) is also
Responsible for marketing budget of aggregated total over $50k or generated over 3000 MQLs/year is a plus point
Compensation & Benefits
Attractive salary, performance-based bonus, and all benefits according to Labor Law
Sponsored lunch, parking, 5 working days per week
Fast-track career with Bi-annual Performance Reviews
Employee Stock Options Plan (ESOP) for outstanding talents
Company outings and monthly team activities
Working in a friendly and supportive environment, where you are trusted and empowered
Working with a dynamic and talented team who have worked in global tech giants