I/ ABOUT US
ABIVIN Vietnam is a software company specializing in researching and providing solutions for companies in various sectors globally, including Manufacturers, Distributors, Retailers, Transporters, Logistics Service Providers, and Container Freight Operators.
After more than 5 years of establishment, operation and continuous development, ABIVIN currently has more than 100 employees and has become one of the leading companies in providing optimal supply chain solutions for businesses. It is expected that by the end of 2022, the Company will scale up to 150-200 employees.
At Abivin, each employee brings a new perspective and color to the Company. Therefore, your opinion will be heard and respected. In addition, continuous learning and efforts are qualities that Abivin looks for in every candidate.
Abivin creates a dynamic and creative working environment, applying technology in all activities. You will find a better version of yourself day after day at ABIVIN.
Career Website: https://abivin.freshteam.com/jobs
II/ JOB DETAILS
> Job Location: HCMCC Building, 381 Doi Can Street, Cong Vi Ward, Ba Dinh District, Hanoi.
> Candidate’s Profile:
At ABIVIN, we are looking for a highly motivated and experienced content marketing Executive to join our marketing team, who loves storytelling, can deliver great content that inspires users and can work well with different teams.
> Objectives of the role:
As the Content Marketing Executive, you’ll be responsible for:
Produce high-quality articles, white papers, blogs, press releases, email marketing messages, case studies, presentation content, survey reports and web copy, Vietnamese and English languages.
Serve as an exemplary writer, consistent with our company’s tone and mission. You write a clean, concise, well-polished copy.
Continuously measure and improve content performance; create reports leveraging Google Analytics and social media analytics tools.
Stay up-to-date with the latest industry trends and customer challenges in order to build a more effective editorial calendar.
Work closely with senior leaders, marketing teammates, and other departments to create effective communications strategies that articulate our product’s core benefits properly and consistently
> Key Responsibilities:
Craft interesting, well-researched, content to drive traffic, engage and convert target customers, and improve shared content across social media channels; content to include white papers, blog posts, website copy, eBooks, case studies, webinars, videos, presentations, speeches, and other content as needed.
Contribute to social media postings and management of social media accounts and content calendar.
Update web content, working with digital marketing, product marketing, and creative.
Work with product marketing and sales, develop content strategies and materials to support the sales cycle
Keep up with current industry trends and topics to ensure effective communications.
Collaborate with product marketing to develop industry and role-based messaging.
Coordinate with partners, thought leaders, and other third parties to produce high quality joint content programs.
Develop a content strategy that supports developing thought leadership, driving awareness and traffic, nurturing sales, and closing deals.
Implement new tools and processes for effective creation and measurement of content.
Optimize delivery strategy for each piece, by implementing best practices, and repeatedly test various tools, content formats, and distribution channels with various target audience segments.
Provide accurate and timely project reporting on all content marketing activities.
Manage the website, keeping content relevant and fresh to drive traffic, engage visitors, and convert visitors to prospects
Bachelor's Degree in Business, Communications or related field.
2-3 years of experience in marketing, communications, or writing-focused roles.
Excellent written skills for digital mediums.
Good communication and collaboration skills.
Good English language skills.
Strong analytical capability.
Experience with Web Content Management Systems is a plus.
Ability to thrive in a fast-paced, deadline-driven team environment with shifting priorities.
> CV language: English